Being a Master-X™ Program

You develop unprecedented power to be Leader as your natural self-expression, Free to Be, Free to Act, in action under any circumstances. You engage in a state-of-the-art methodology that allows for a new paradigm of leadership to emerge, where you access being “Out-Here” where life happens, untethered from past constraints, with elevated purpose, performance, and peace of mind.

Being a Master-X™

You will be in a new paradigm of leadership, meditating in the ‘maelstrom’ of life, free to be, free to act, as your natural self-expression

Participants relate Breakthrough results in their performance, with high-productivity and a new level of purposeful leadership that makes a difference in realizing what is most important.

Being a Master-X

Sam Malhotra

CEO and Founder, Subsystem Technologies

Being A Master-X -- What Leaders Say

I got free of my past judgment and shutting people out, and accessed a new vulnerability, authenticity, and true power. I have now launched a successful global company that impacts health care for all people.

— Raj Sharma, CEO, NEXTONE

Coaching has provided us with a total transformation from where we’ve been operating. We’re now supporting each other’s effectiveness as leaders, authentically
communicating about the tough issues, and making decisions by consensus and in a timely way.

–Sam Malhotra, CEO and Founder, Subsystem Technologies

About the Executive Consultant, Program Leader Joan Sugerman

Joan Sugerman has coached, trained, and transformed business leaders, executive teams, and organizations to produce extraordinary results globally for over 25 years. The organizations include AT&T, U.S. Congress, UBS Securities, IBM, The World Bank, Israeli Knesset, Accenture, Reed Smith Law, Departments of Veteran Affairs, Guavas-Thales, and High-Performance Technologies, Inc. Joan Received a BA from Northwestern University in Philosophy, MA from Hunter College in Fine Arts, Executive experience with her CEO father, and strategic partnerships with AT&T executives.

Joan Sugerman: Biography

Broadcast interview with Jim Masters, an Emmy Award winning Radio and Television host. November 21, 2025

Joan Sugerman is the founder of Gemini Worldwide, a strategic consulting firm that works with business leaders and executive teams to create breakthrough results. She says this is not so much a cultural shift, but a mindset shift that can radically impact a whole organization and its people, values, goals, and measurable results. Every engagement is customized to the specific people, organization, and goals, with no two organizations alike.

Joan was accustomed to interacting with corporate executives starting at a young age. She often sat at the family dinner table while her mother and corporate CEO-father entertained high-level business leaders. She quietly listened and learned about business and strategies, acquiring insights over many years. This included, as early as 10-years old, an instance where she sat at the family dinner next to the CEO of SONY Corporation, visiting from Japan. Their exchange was so rewarding they became pen pals for several years.

Joan has a master’s degree in fine arts and a bachelor’s in philosophy. Once she discovered business coaching, it focused on a specific methodology very similar to the philosophy she had studied in college, it seemed a natural extension of what she had been doing all along, and she jumped in with passion

At the start of her professional career, Joan had a job at AT&T as a video and film producer. When she met to discuss with top executives the content of their on-camera videos, deep corporate business conversations often arose. She has worked with some very high-powered corporate and political leaders globally ever since, some with names we’d easily recognize.

“We engage in one-on-one sessions, group coaching, corporate transformation, and online seminars. It doesn’t matter where we start, it all originates from the top, and in the end, an entire organization is transformed. Often, we become so deeply engaged while working together that we create new approaches and methodologies for high performance leadership.”

Joan says being at the forefront of new transformational thinking is one of many assets that distinguishes Gemini Worldwide. She mentions her deep experience, learning to being a keen listener, with an inquisitive nature, and the willingness to always go beyond the predictable. She is trusted to take on the seemingly “impossible” as a valuable parts of what she delivers to clients.

“When we move clients from what’s possible to a newly realized future, there is often a correlation of the same in my own self-awareness and development. The whole experience of engaging with others in what is really important to them at the core of their existence is very satisfying and often inspiring. It’s not just a job to me, it’s my raison d’etre.”

Joan mentioned that her son, now 41, had just called for some coaching. He started this ‘coaching’ when he was 8 years old! This is another example of the trust she creates, the power of her work, and evidence it has long-term impact.

Joan also cites authenticity as an important aspect of effective leadership. She has worked with powerful CEOs, who instilled fear in their underlings until they discovered the vulnerable and relatable side of leadership. One executive said this allowed him to “open the Kimono” at corporate leadership meetings. This authenticity and openness were the critical factors that had his team build trust, a sense of partnership, and exponential company revenues.

Joan spoke about some case histories throughout the 25 years when Gemini makes a big impact on business leadership. This includes top executives of her current Being a Master-X Program, who find elevated purpose, performance, and peace of mind through her coaching philosophy. Some of these include a former newspaper CEO and writer who is now publishing a politically provocative book without fear; an athletic coach who has launched an innovative online app; a mild mannered, shy psychotherapist who blossomed into an international entrepreneur; a high-tech entrepreneur who is fast developing a company to go public.

Joan has also worked with international members of Parliaments as well as the United States Congress. Transforming their lives, she says, is more important than any award or acknowledgement.

Joan understands that no matter what their leadership position may be, as a government head, corporate CEO, or solopreneur, every person has a huge commitment to aliveness, success, self-worth, wholeness, and peace of mind.

The Gemini approach is also centered on putting the past in the past, staying in the present, and creating future possibilities. Just as ice changes to water, (a state change) leaders can  shift their state of mind and create a new paradigm of productive and effective leadership, in business and in every aspect of their life.

Joan credits some of the success to her strong and supportive colleagues, years of practice and interactions with business leaders, and trust. “I’ve learned to trust myself, and I learn from others, she notes. I am not afraid to be brutally honest and authentic, trusting what I have learned, hear, and sense, with an uncanny sense of a seemingly innate “knowing.”

 

Some additional examples of Gemini’s strategic leadership coaching that has led to extraordinary outcomes.

Leader’s master a highly effective state-of-the art, in-depth coaching methodology to cause breakthrough long-lasting results, a state change in performance.

Gemini’s unique solution to leadership

Years of focused experience have led to causing the Impossible IS Possible. Gemini is masterful at elevating the “Being” of Leadership, that leads to the “doing,” and then the “having” results. The approach is unique and groundbreaking – revolutionary!!

This approach is very much the reverse of usual thinking. Gemini’s approach is non-linear, counter-intuitive, and extremely effective. It causes a transformation. Gemini has the view that knowledge alone is not sufficient, and that high performance must be “discovered” at the level of who a leader is “being” to have real effectiveness. “Being” has a wholeness to it, everything impacts the whole at all levels of an organization.

  • When an overbearing, arrogant CEO became related, vulnerable, and responsible, his corporate revenues skyrocketed to 16X profitability in 3-years leading to an unimagined high sale of the company.
  • A COO causing 35% internal attrition transformed to someone co-workers wanted to work with and receive mentoring from.
  • A solo sales guy with a blue-collar mindset elevated his leadership stature and stand for himself, ability to scale to large teams with heighted prowess through our expert sales coaching methodology, He became head of Business Development for IBM Asia leading 10 sales teams in 10 different Asian countries.
  • The CEO of one of the largest Universities in Europe raised the highest funds for his organization ever accomplished. He then made a courageous leadership leap by constituting himself as a world leader to become one of 4 top Members of his country’s Parliament. Though he had always wanted to be Prime Minister, he made another courageous decision not to run for that office when he realized, through coaching, that “integrity” was more important than selling out to corruption.
  • Gemini courageously took on the entirety of the World Bank’s Washington, DC organization and provided a massive multi-tiered 2-year leadership program to transform the Bank’s Leadership. The results included making real and operative the Mission to end Poverty, mutual respect and communication between the lowest level assistants to the highest levels of Manager and Vice-Presidents, a transformation of the entire World Bank.
  • A shy, solo practitioner has now taken ownership of her Guam family heritage and is creating a 1/2-billion-dollar enterprise in the Pacific Islands in partnership with her once disconnected family.
  • The United States Congress’s Legislative Council, through 2 years of coaching, realized they were ‘selling out’ on the integrity of how laws were written for the United States, took a stand for integrity, went to the U.S. Congress, and reformed their relationship with the Members and how the laws were now to be written.
  • Joan coached her son in his martial arts hobby for 1-1/2 years to win enough championships that allowed him to enter and do well at the World Championship Jiu-Jitsu tournament in Las Vegas.